This is… Launch

This is… Launch

Launch is the new title for the graduation show of AKV|St.Joost. The concept for the 2016 edition is built on two simple words – ‘This is’. We focussed the campaign around two main characteristics that the students encounter during the show – honesty and relevancy.

The show creates an open environment in which the students and their work are the main focus, and a place where their voices can be heard.

 

Design Services

Campaign
Branding

Sector

Education

Client

AKV|St.Joost
Breda – ‘s Hertogenbosch

Year

2016

Approach

The visual style mirrors the two main characteristics. We presented ‘honesty’ through minimalistic ‘unbranded’ design that’s completely set in black and white. And ‘relevancy’ through the tagline – ‘This is…’.

We worked on a variety of visual elements, all adding up to one outcome; a hugely successful grad show.