With this experimental client, we had permission to be experimental with our design. The work is the main focus of the Cream Co. site, so we drew attention to it right away with an interactive header.
The responsive nature of this website also improves its search engine optimization, also known as SEO.
While it wasn’t part of our briefing to create a new brand for Cream Co., we wanted to ensure they enjoyed a consistent typographic language going forward. We made a simple update to their logo and typeface to give them a more established, modern, and clean look.
On the new homepage we have an interactive experience controlled by the mouse position on the screen. The last image shows a preview of the effect.
Cream Co.’s responsive website is just as interesting to view as the desktop, with dynamic layouts and micro interactions to make the browsing experience feel unique and satisfying.
Each project page has carefully selected imagery, edited and arranged to tell a story. To make updating the website as easy as possible, we gave the artists at Cream Co. the ability to keep building project cases with an easy to use CMS back-end and a simple guide to follow.
A system of re-usable blocks for image and text allows for as much customization as possible without compromising the overall layout of each page.
All of the websites we create are designed around its users. For Cream Co.'s new website, we focused mainly on the navigation and designed the menu to help the user focus on the most important elements. A week after launch, we were pleased to hear of new exhibitions and meetings being arranged based on the new website.
Photography and art by Cream Co.
