The main purpose of the new Detron careers microsite was to give applicants all the information they needed about job roles within the company. Relying heavily on video content, the site creates funnels for potential applicants to follow before deciding whether or not to apply for the role.
A microsite is a tool we use for small websites that runs alongside a main website to promote campaigns, or host specific information, such as careers.
For each job on offer, Detron created videos interviewing current employees to get a personal account of their experiences working there. The job microsite makes it easy to switch between these roles and understand the human element behind the larger company.
Application processes don’t have to be boring. We proved this through subtle use of iconography and graphics, making the site feel friendlier and clearer to understand.
Videos are often large files that take some time to load. For the Detron microsite we decided to implement a preloader, that would disappear once the first video was loaded to create a seamless experience. In addition, we optimized the quality of the videos for the viewer's internet connection, improving loading times significantly.
