The main objective behind the redesign of Hairplus’s website was to put the focus on informing potential new customers. From informative articles, to personal advice and evaluation sessions, Hairplus Medical Care wanted to assure customers of their professionalism, knowledge, and safe medical practice.
We created a framework of various pages that form the foundation of the entire website. Hairplus has the ability to choose one of these frameworks, upload content and create a completely new page. This ensures that new techniques, or developments in the field, can easily be documented and presented on the new website.
The homepage is a hub of information and contact points. Here you can submit photos for evaluation, book appointments, or quickly navigate through the website using the mega menu.
We created a family of icons to establish hierarchy and communicate complicated information. We made them accessible and friendly, to put more of a human touch to the sometimes intimidating medical content.
We connected a CMS to make the site easy to update. People that are interested in undergoing a medical procedure often go through many different types of content before making a decision. The new CMS allows Hairplus to share that content and help potential customers understand the ins and outs of a procedure.
The Hairplus website is just as intuitive to use in responsive mode as desktop. We put a lot of focus on creating high quality responsive design experiences, optimized for any and all devices and screens.
Responsive webdesign is crucial in today's search engine optimization efforts, especially in a competitive market where search-ability is vital to find new customers.
Photography by Brooke Cagle and Getty Images.
