The brand make-up is playful, using complementary colors in a range of bold variations to create contrast between elements. The basis of the logo is a simple geometric house. We took this apart and split it up into building blocks which can be used in isolation, or as a united piece.
We applied the new playful brand to a range of carefully chosen carriers. The brand comes to life in a variety of touch-points. From labels to gift cards, and in-store elements to the actual storefront itself.
To keep the brand experience consistent across all platforms, we designed the website using the same shapes and playful elements as the printed collateral, seamlessly tying blocks of information and imagery together.