The brand make-up is playful, using complementary colors in a range of bold variations to create contrast between elements. The basis of the logo is a simple geometric house. We took this apart and split it up into building blocks which can be used in isolation, or as a united piece.
We applied the new playful brand to a range of carefully chosen carriers. The brand comes to life in a variety of touch-points. From labels to gift cards, and in-store elements to the actual storefront itself.
The inside of the store and brand had to feel like they belonged together. Geometry and brand elements were used throughout the interior to create a united and consistent brand experience.
House of Lena's website was built to introduce the new brand, and more importantly help people find directions to the actual store. This resulted in a simple, responsive, one-page platform which condenses its information down to only a brief summary, company culture, and contact details. It acts as a map in its own right to direct visitors to the store itself.
To keep the brand experience consistent across all platforms, we designed the website using the same shapes and playful elements as the printed collateral, seamlessly tying blocks of information and imagery together.
The online platform is fully responsive on all devices, making accessibility and legibility our top priority.
The style-guide we created helps House of Lena maintain and build out their position as a reliable, mindful brand. With their playful and professional business-sense they are dedicated to bringing the Danish sense of 'hygge' to the Netherlands. That warm and inviting feeling which encourages you to feel right at home, was exactly what drove this project to a successful outcome.
Tanja Heffner (via Unsplash)
Lieneke Koenen
Babette Boers
