The new Pompkracht homepage acts as a signpost to the functionality of the site. Multiple interaction points guide the visitor to the right area of the site, either as an employer seeking workers, or an employee seeking work.
Pompkracht challenged us to break the industry standard and come up with a surprising new brand identity. We created an expandable system, as playful as the brand’s personality.
The 'm' in Pompkracht's new logo resembles the outline of a gas station, combined with the bubbles from the petrol we created two simple, yet recognizable elements.
Working closely alongside Pompkracht, we created a series of icon sets to guide visitors through the site in a playful and intuitive way.
The functional illustrations consist of a 3D-like appearance that is designed to be easily expandable in the future.
Accessing the application funnel while on the go is easy with Pompkracht’s highly responsive website design. Each page has been designed to function perfectly on any device or screen.
Pompkracht is currently working on an app to make it easier for employees and employers to organize schedules, show availability and customize their profile. We've expanded the visual language with new illustrations for the app.
We built a completely customizable CMS to help Pompkracht continue improving their existing website and keep it up to date. Through this they can add new job postings, organize their team, or create entirely new pages.
