• Hooghiemstraplein 15
  • 3514 AX, Utrecht
  • The Netherlands

A cohesive on- and offline experience for a high-end boutique salon.

Client: Salon du Trezo
Type: Branding, Identity, Digital Design
Year: 2014

Salon du Trezo reached out to us for a brand new identity. Established in 1938 and family owned from the beginning, they were ready for a big change. It was time for the third generation to take over.

This wasn’t just any challenge for us. We were presented with years and years of history and wanted to keep that integrity intact without losing the soul of the business, and at the same time creating something new that could stand the test of time. Together with the new generation we came up with a visual language that was both expandable, durable and kept the family values intact.


One of the main concerns from the start was keeping the current customers coming, and bringing in more foot traffic at the same time. We've handled this by creating an identity and visual language that was both welcoming and professional.

The response to the new identity was really amazing. Both the existing and new customers related to the outspoken style. Embracing the boutique feel, whilst at the same time, foot-traffic increased due to the new storefront. Since that moment, the identity has been slowly growing into a familiar face.

Due to the new identity and website, there has been a 33% increase in personnel.

Working hours of the salon had to be extended by 12 hours.


With the new identity we visualised the goals and vision of the new generation. They wanted to have a worldwide and boutique fashion appearance. An identity that resembled their quality as a salon.


The new website made it easier to book an appointment and showed the new services of the salon.

The complete implementation of the identity made the salon into a 'brand'.

Increase in services

The responsive website made it easier to book an appointment and has become an important extension of the booking system at the salon. The website was also meant to show their increasing set of services. No longer were they just a hair-salon, but stylists and make-up had become a new focal point of the business.

Photography by Anouk van Kalmthout

The following services were provided: Identity, Naming, Branding, Social Media, Responsive Webdesign, Front- and Backend and Storefront impact.

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