What we are currently working on: BredaPhoto Festival 2022 Campaign

by Carly Berendsen
Jul. 21st, 2022
BredaPhoto Festival
After two successful editions in 2018 and 2020, Studio Naam had again the honour to work together with one of our long-term clients, BredaPhoto, to create the campaign for the tenth edition of BredaPhoto Festival.

The theme of this year’s edition, Theatre of Dreams, distils hope, imagines change and presents propositions for a new way of looking at the world. The festival exhibits the work of 50 international photographers, both upcoming and established. For seven weeks, several locations across the city centre of Breda will be transformed into a life-size canvas that gives the photos an extra dimension. 

We approached the theme from a visitor’s point of view. The Theatre of Dreams is a visual journey in which photographers show us different insights through the eye of their lens. A journey always starts with a ticket or an invitation to come and view something wonderful. We wanted to highlight this aspect in the campaign and to invite the visitor to join on this journey with a ticket for the biggest theatre in The Netherlands: the city of Breda.

We are currently in the process of designing and creating different carriers for the festival: posters,  billboards, social media templates, venue signing… you name it. Everything that is necessary to promote the festival both online and offline in advance and to inform and help visitors find their way through the city of Breda during the festival.

Are you interested to see the end result? The festival will be held from 8 September to 23 October 2022.

Question? Drop us a line

by Carly Berendsen