Brand identity & Webdesign

Building a contemporary brand for an exclusive investment company.

Noorderhoofd is a single family office that elevates companies with their hands-on approach and strategy towards future growth. They specialise in preserving and growing across a diverse range of investments, including private equity, real estate and an exclusive portfolio of liquid and other illiquid assets.

Naam has reflected on the company’s core values and history to refine and update their brand presence. All assets and carriers are versatile and define a clear set of visual ingredients to build a strong future-focussed and coherent brand experience for both online and print usage.
  • Branding
  • UI & UX Design
  • Visual Identity
  • Webdesign
  • Webdevelopment
One visual language

and recognisable

We started the process with a collaborative kick-off session to learn as much as possible about Noorderhoofd's goals, wishes and values. From the updated brandmark, we have brought together various visual ingredients with the aim of finding the optimum balance between inspiring and informative.


We have created a solid visual foundation that ensures scalability.

Interior and exterior
merging together

The interior was composed and designed by Grand&Johnson Amsterdam. A balance between nature and materials creates a focus on the connection with the surrounding park. The beautiful light makes every room radiate serenity.

Photos by Mart Goossens @ Flare Department.

Crating new assets

In the process of designing the visual identity, a clear foundation has been laid for print carriers. Every touchpoint with Noorderhoofd’s audience is translated into the same recognisable visual style and attention to detail.

Next to the existing touch points, various additional carriers will be developed in the near future, matching up with the same values and visual language.

By seamlessly connecting the identity to the office interior, there is an overlap in both physical visits and initial (online) contact.


Tools to grow.

Customised brand guidelines create a set of rules on how to use each stylistic element of the Noorderhoofd brand identity, both as separate components, and in combination with each other. We create these for our clients so that they have all the tools they need to continue to build up their brand.


Interior Architecture: Grand&Johnson
Photography: Mart Goossens @ Flare Department

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