We started the process with a collaborative kick-off session to learn as much as possible about Noorderhoofd's goals, wishes and values. From the updated brandmark, we have brought together various visual ingredients with the aim of finding the optimum balance between inspiring and informative.
The interior was composed and designed by Grand&Johnson Amsterdam. A balance between nature and materials creates a focus on the connection with the surrounding park. The beautiful light makes every room radiate serenity.
Photos by Mart Goossens @ Flare Department.
In the process of designing the visual identity, a clear foundation has been laid for print carriers. Every touchpoint with Noorderhoofd’s audience is translated into the same recognisable visual style and attention to detail.
Next to the existing touch points, various additional carriers will be developed in the near future, matching up with the same values and visual language.
By seamlessly connecting the identity to the office interior, there is an overlap in both physical visits and initial (online) contact.