We started the process with a collaborative kick-off session to learn as much as possible about Noorderhoofd's goals, wishes and values. From the updated brandmark, we have brought together various visual ingredients with the aim of finding the optimum balance between inspiring and informative.
In the process of designing the visual identity, a clear foundation has been laid for print carriers. Every touchpoint with Noorderhoofd’s audience is translated into the same recognisable visual style and attention to detail.
Next to the existing touch points, various additional carriers will be developed in the near future, matching up with the same values and visual language.
By seamlessly connecting the identity to the office interior, there is an overlap in both physical visits and initial (online) contact.
Customised brand guidelines create a set of rules on how to use each stylistic element of the Noorderhoofd brand identity, both as separate components, and in combination with each other. We create these for our clients so that they have all the tools they need to continue to build up their brand.
Interior Architecture: Grand&Johnson
Photography: Mart Goossens @ Flare Department
