Identity & Webdesign

Foldable city bikes for urban cyclists.

Starting up a city bike brand.
In 2010 Pyōra Cycles started their journey to create the best possible city bikes for urban commuters. These high quality, refined bikes needed a brand identity to match.

Pyōra bikes stand apart in their design, being easily transportable, incredibly light, and foldable. We were asked to help create an identity toolkit to help their in-house design team build out the brand and make it future proof.
  • Branding
  • Research & Positioning Strategy
  • UI & UX Design
  • Webdesign

A fresh brand,
for a fresh bike.

With the clean cut and modern bike design as our inspiration, we created the Pyōra brand. A simple, but memorable, modern brand for a modern company.

Standing flyer displaying the Pyora brand identity design
Brand Identity

The word-mark based on the characteristics of a bike with a seat on the 'o'.

Pyora marquee
Pyora logo black on pink
Pyora identity colors

Calm and collective.

Subtle pastels set Pyōra apart visually from their competitors and creates a sense of calm in an otherwise busy urban environment. The company resonates a playful atmosphere that we incorporated into the brand. Clean cut visuals give it a friendly face which translates well into print and digital applications.

Two Pyora product flyers on small table with Beoplay H8
Billboard displaying the Pyora brand identity

Fluid brand

The Pyōra brand is highly flexible through a mixed use of color, tone, logo, pattern, and layout. We helped assemble a brand-toolkit, containing many different components to keep consistently producing beautiful mixed media across a range of print and digital.

Pyora stack of business cards
Pyora magazine with photo of city
Pyora background illustration black pink
Pyora product detail flyers
One pink and one black poster showing the Pyora brand identity

Foldable bikes,
high-end materials.

Pyōra provided us with marketing photography to include in the design of the website. The photos highlight the quality materials and design of the product.

Pyora black handlebars with bell
Pyora biking along the canals
Pyora bike next to a wall
Pyora bike handlebar with bell
Pyora bike in rainy city
Pyōra online

Colorful pages
inspired by the bikes.

We translated the brand's new language into a website as dynamic and colorful as the bikes themselves.

Mobile design Pyora website

The website is responsive by design and easily scales to work on any kind of screen, anywhere you go.

Pyora homepage
Pyora logo wireframe
Fold sit pedal Pyora tag-lines

About page.

The design of the company page is inspired by the foldable design of the bike. With a clear division in the middle of the screen, and scrollable content on the right. It's a memorable page for a bike you won't easily forget.

Pyora website about page

The website features a small e-commerce web shop with simple basket-to-delivery function.

Webshop eCommerce page for Pyora
Chat module for the Pyora website

A built-in chat function gives visitors direct access to the company owners for questions and advice.


Brand guidelines;
tools to grow.

Customized brand guidelines create a set of rules on how to use the stylistic elements. We create these for our clients so that they have all the tools they need to continue to build up their brand.

Guideline pages for the Pyora brand

We gave Pyōra the tools they need to keep building their brand with a brand style guide. This acts like a set of rules and guidelines for the company to keep creating beautifully branded mixed media.

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Woman holds a phone displaying the Pharmafilter website design
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