You can’t design a great brand or product experience without truly understanding the people behind it—the history, the thousands of attendees and dealers from around the world, and the community that brings it all to life. We began with a collaborative kick-off session to get the full picture: learning who we were designing for, as well as Record Planet’s goals, values, and aspirations.
Our aim was to design and develop an experience—both at the fairs and online—that feels effortless to use while finding the perfect balance between clear information and the vibrant energy that defines Record Planet’s events.
Record Planet’s previous brand colours featured a mix of pinks, blues, purples, gradients—and everything in between. Undoubtedly a vibe, but desperately missing structure and clarity. Introducing a dark grainy base enabled us to push content forward and make a nod at the medium in question.
We decided to play up the signature purples for the main Mega events, while giving each regional event its own distinct colour theme. This approach adds visual logic and helps audiences instantly recognise different event types across socials, posters, and tickets.
On the website, a highlight colour improves navigation by helping users to identify important information.
It’s important for the experience of attendees to be seamless and enjoyable, removing friction and eliminating confusion, especially as Record Planet draws a wide group of people, both in age and language. From discovering posters or digital campaigns on social media, to buying tickets, to navigating the event in person, every touchpoint should feel easy to engage with. Every design decision we’ve made reflects this philosophy.
Just like the website, the brand system is applied consistently to physical touch-points like posters, signage, and digital boards to create cohesion and create a cohesive experience that feels familiar and intuitive.
Record Planet Mega Events occur twice a year and are accompanied by a magazine which features interviews, event and performance highlights, as well as a genre-sorted map to help you navigate the hundreds of stands.
The cover of the Mega Record & CD Fair magazine distributed at the Mega Events.
We continue to collaborate closely with Record Planet, helping to optimise and automate internal processes. Their team now has the tools to manage content and marketing independently, while we’re always just a phone call—or bike ride—away whenever they need support or want to explore a new idea.
It’s a partnership we truly enjoy, and we hope you’ll join us at future events to experience the vibrant music community firsthand. Many of our team members are avid vinyl collectors themselves and can often be found wandering the fairs.
Photography — Pierre Banoori
Film — Michelle Potters
