Weima's new website brings its machinery and service right to the forefront. With large interactive 3D animations, it’s difficult to miss out on Weima’s key offerings. The innovative design and engineering of Weima's machines comes to life on the new website, and turns an often hidden industrial machine into a fully interactive experience.
We teamed up with an animation studio to bring Weima’s machinery to life, breaking them down into their basic elements. They’re not only fun and interactive, but intended as a statement on how Weima does business - with transparency and honesty.
With an existing brand that they wanted to remain intact, we continued to expand and produce new stylistic elements to bring Weima’s brand into the 21st century.
We produced over 50 hand-drawn machines to give each detail page the feeling of being as unique as the next. Weima prides itself in its range of machinery and ability to customize, so we took this to heart with the level of detail we implemented.
The homepage acts as a summary of everything within Weima’s extensive site. It holds just enough information within it to give you an idea of the company, but has constant points of interaction where visitors can continue to explore.
The horizontal homepage slider shows the three main focus areas of Weima's expertise: shredding, briquetting and customer service.
No part of the Weima web experience is missing from the responsive web pages. The interactive elements and animations are fully scalable and retain their character and ease of use, allowing visitors to explore the website wherever they are, on any size screen.
The menu has been designed to make the three main sections as easy to navigate to as possible. These are Weima’s primary areas and the pages where most visitors choose to visit first. The layout has been heavily influenced based on data from interaction and conversion rates.
When hovering over a particular area, the image will expand and take over all three blocks to visually note the importance of these areas.
Photography by Weima (Thorsten Blumenau)
3D Modelling by The Outpost, Amsterdam