We have worked closely with the Westeria team from the start of the project to understand the needs of the target group and what they are looking for when they visit the website. The insights we gained were translated into clear user journeys. The structure of each page is set up in such a way that information is explained in detail in the right place without losing focus on the bigger picture.
We created a section with interactive 3D visuals to display the entire machine process. This makes complex matters immediately clear and links to the machinery detail pages with more information. Westeria is able to create highlights within the animation to explain certain features that highlight the innovative way of thinking that sets Westeria apart from their competitors.
Every aspect of the Westeria website has been carefully designed. A clear design system was created to ensure that new features and design sprints follow a coherent visual logic.
Each page and module is created with flexibility in mind. Westeria is able to set up new pages and flows themselves to test, iterate and optimize. With these new digital tools, Westeria can move forward in the coming years to better highlight their innovative character.
3D Graphics by SupaCGI
