We harness creativity, innovation and technology to create remarkable digital experiences that add value to your target audience’s daily life. We work with your team to wireframe, prototype and create design solutions. Whether you are a startup, or a business looking to refresh or add features to your established product; together we can turn your vision into a user friendly, visually captivating, unique product.
We create comprehensive style guides that help maintain a consistent brand identity across various platforms and applications. Consistency is key to ensuring a cohesive and recognizable brand presence. A style guide typically includes specifications for logo usage, typography, color palette, iconography, tone of voice, imagery, and other design elements to keep branding unified and effective.
Our teams help shape, plan, develop and manage content. Whether it's written copy, photography or video, we start by understanding the brand's goals and user needs. From there, we navigate the visual possibilities that substantiate our goal.
Art direction is all about shaping your brand’s visual identity, from concept development to design guidelines. We make all creative decisions regarding color, typography, photography, and layouts, ensuring that every element aligns seamlessly. This approach results in a consistent, recognizable style that highlights the unique qualities of your product or service. We base each choice on your brand values, objectives, and audience needs, so your brand story truly resonates.
After the research phases, we start defining your product features and how these impact the user. To do this, we identify the needs (functional requirements), the wants (enhancements), and desires (gratification) of the users to work out how to create the best possible experience for them. These are the key features which should be included in the design of the new product or system.
Digital products need to be shaped to meet the needs and wants of the users they’re built for. Our team creates personas, user stories, and customer journey maps to find out who these users are and what they want to achieve with your product. We find out if there are any restrictions or limitations we need to take into account, fully understanding the user and their behaviour in order to create a viable and inclusive product while aligning with business objectives.
User interface (UI) design enhances the usability and accessibility of a product, making it more engaging and easier to use; this leads to improved user satisfaction and the success of the product. UI design specifically focuses on visual and interactive elements, ensuring aesthetic appeal and ease of use for the user.
We create user stories based on our research. These stories should be short and specific, allowing us to get into the minds of the users we’re designing for. They’re all about being able to empathise with the target audience and understand their needs and goals. They help us define the scope of the project and set the stage for the next step in the process.
Wireframing a website or product provides a clear and structured visual representation of the layout, features and functionality. Wireframing helps the design and content planning process before development; this process means we can identify and solve potential usability and layout issues early on and save time and resources in the later stages of web development. This ultimately results in a more user-friendly and effective experience.
