People don't just buy your brand, they buy into its ideas and values, and more importantly, they help to define it. To encourage this level of dedication from your customers, a brand should be driven by what it stands for and always striving to go above and beyond their customers’ expectations.
Your brand should be one of your company’s most powerful tools for delivering its message. Brand encompasses all touch-points, from the moment someone first comes across it, right through to the way customer services deals with them over the phone. Our branding services aim to find your unique brand voice to create that great overall experience.
Our team works collaboratively with you to create the most recognizable aspect of your brand; the identity. The creative process is supported by our Discovery Phase, a diligent research method we use to uncover the audience, values, and position of your brand. This foundation, where creative meets strategic, results in a truthful, consistent, and versatile identity system.
The power of your copy is equal to that of your brand’s aesthetics. How you speak and communicate with your audience should all be based around your brand’s personality. It should embody your core values, resulting in a strong and distinct voice with clear intention behind it.
Our guidelines are set up to help your internal teams to continue creating consistent brand outputs. Powerful branding should thrive within restrictions, keeping it sharp and to the point at all times. We explain how to use typography, color, iconography, imagery, tone of voice, and more.
Where do people interact with your brand? Are they active on social media, do they visit events, or are they mainly active on your website? Your brand's voice should be accessible across a range of different platforms, from digital and print, to campaigns and environments. Continue to grow your brand by understanding the spaces your customers inhabit.
Brands are an experience. In addition to the main deliverables such as a logo or website, we can also help you to communicate your brand in the real world. We’re capable of creating brand experiences in retail spaces and exhibitions through various formats such as way-finding, interior design, display, signage and more.
Brands with a multitude of touchpoints often lose track of their many assets. To avoid confusion, we provide custom-built asset management systems that create organized inventories of all your assets. It’s easy to keep adding to it, and allows multiple people to manage and download resources at once. We help you to stay in control of your brand.
Individual campaigns are an important part of a brand’s ecosystem. We can help ensure these short-term projects stay consistent with the main brand while simultaneously creating something unique and exciting which encourages fresh engagement. We aim to honor the connection to the main brand and personality, which results in short and long term gain for the company.
