Our workflows

Continuous Process
Launch products faster, improve them with data.

Joris sketches a website framework on the whiteboard
Over the past couple of years, digital product development has changed radically. Where projects used to have a clearly defined beginning and end, today's projects are constantly being improved and developed.

In a user-centered world where digital technology is constantly changing, we help our clients stand out by quickly and continuously delivering new value to their audience.

To deliver quality digital products, we build a workflow around three success factors. These are desirability (for the user), viability (for the business), and feasibility (of the whole project).

Our Continuous Process

Our Continuous Process is a constant cycle of measuring, learning, and improving. Solutions are quickly built after we assess if the product is meeting requirements.

Our Continuous Design Process is flexible in price. Budgets are usually measured by day or week and the type / number of employees involved. In contrast to a Design & Build process, we often don’t know what the full scope of the product will be with a continuous workflow.

The process of a project is often split into several chunks. We start with a Discovery Phase to understand the problem, user, business goals, and resources. This is how we ensure we end up with the best possible outcome at the end of the project.

After the Discovery Phase we start focusing on which aspects should be prioritized and hold the mast value to the users. During this phase we build prototypes to test assumptions, try to uncover new insights, and improve the product in production. Once this process is complete, we launch the final product. We can instantly start measuring results and collecting data on user interaction, discovering areas of improvement and correcting these where necessary. This process never stops, and we can continue to monitor the product’s usability, improving it with each iteration.

We also have the ability to monitor third party products in this way, making suggestions for improvements on products or brands. This is one instance where the Continuous Process is uniquely suited.

What is it good for?

By launching products sooner and continuously improving them, we reduce the risk factor for our clients. Because we live in such a fast-paced world with constant improvements in digital and technology, users may switch more easily between services and brands. We help our clients to keep a hold of their customers by adapting along with them.

One of the benefits of digital products is how flexible they are and easy to update without having to invest huge amounts (as you do with physical products). When we launch sooner, it gives us more time to learn from real users, and we discover insights which may have gone unnoticed in our in-house testing phases. This helps us to customize our solutions to perfectly match the needs of these users in real time.


Good to know?

The Continuous Process is very hands on, intensive, and requires clients to be involved on a daily basis. To create the best possible solutions, we need to know our clients’ businesses inside and out. The Continuous Process also requires quick decision making with speed and effectiveness. The best way to achieve these steps is to team up with a client stakeholder who can quickly help us focus our solutions in the right direction.

Are you interested in working with us? Or do you have doubts about which process best fits your project? Feel free to contact us with all your questions.


Question? Drop us a line
More information about our workflows?