Our workflows

Design & Build
Fixed price process from research to delivery.

A workshop about brand positioning in session
Introduction
Within a traditional Design & Build process the price and time span are fixed. It's transparent, reduces risk, and works best when the scope of the work and specifications are very clearly defined right from the beginning.

Before we start a Design & Build process, we implement a valuable Discovery Phase to understand the scope of the work. This will result in a fixed price and time span that is precise and realistic. More importantly, you won’t be saddled with any extra costs along the way.

As processes go, we think this is the ideal way forward for our branding services as well as smaller digital products. It’s less appropriate for digital products that require lots of iteration and prototyping. For these projects we recommend using a Continuous Process that allows for more prototyping and quicker ideation, as well as extensive user testing.

Our fixed price process

We’ve modified our waterfall process to reduce risk and improve results. By dividing phases into ‘fixed’ and ‘flexible’ we make room for more prototyping, iteration, and learning. This makes it a suitable tool for our small to medium size digital services, such as marketing websites.

We love fixed price processes for their transparency and believe the only way to be completely open is to fully understand your goals from the onset. To achieve this, we created our three step Design & Build model:

  1. Discovery (A useful research phase to comprehensively understand the project) — Fixed price
  2. Design & Development (Creation of the product or brand) — Fixed price based on scope
  3. Learn & Grow (Iterations, changes, maintenance, new features or additional research) — Flexible price based on requests / retainer options available

Tip: It’s not uncommon to start another Design & Development phase once new data becomes available. This makes it great for continuously adapting digital products.

What is it good for?

A fixed price process is generally great for projects where the financial risk outweighs all others. Especially in government projects, where time-tracking is important (and sometimes mandatory) the scope has to be clearly defined and documented in advance. As a result, changes or additions aren’t as prevalent. In this case a Discovery Phase which focusses on understanding the user and project goals is a great way to frame specifications and lay out a solid estimation.

Another example that would benefit a Design & Build process is one where a very clear idea of functionality, user needs, and goals (found through a Discovery Phase) is already in place. Based on your specific question, we assess if a fixed price process is the best option for your project.

Fixed price processes are especially good for companies with strict budgets which don’t allow for unexpected costs (often found in Agile or Design Sprint projects).

What are the limitations?

The fixed price model is not suited for big digital projects, such as apps and custom back-end systems. These often change in scope based on prototyping discoveries and developments of fresh insight into user behavior. The fixed price model doesn’t allow for these continuous developments, because of its predetermined budget. In cases such as these, we recommend considering a Design Sprint process or Continuous Process instead.

Are you interested in working with us? Or do you have doubts about which process best fits your project? Feel free to contact us with all your questions.

Question? Drop us a line
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