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Our Services

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Branding & Identity

Through strong branding, we create personality and consistent brand experiences, helping you build new customer relationships and strengthen existing ones.

What we can do for you
We build unique brands that connect companies to their audience and inspire people with clear and authentic messages that set them apart in today's crowded digital landscape.
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Our capabilities

People don't just buy your brand, they buy into its ideas and values, and more importantly, they help to define it. To encourage this level of dedication from your customers, a brand should be driven by what it stands for and always striving to go above and beyond their customers’ expectations.

Your brand should be one of your company’s most powerful tools for delivering its message. Brand encompasses all touch-points, from the moment someone first comes across it, right through to the way customer services deals with them over the phone. Our branding services aim to find your unique brand voice to create that great overall experience.

Identity Design
Our team works collaboratively with you to create the most recognizable aspect of your brand; the identity. The creative process is supported by our Discovery Phase, a diligent research method we use to uncover the audience, values, and position of your brand. This foundation, where creative meets strategic, results in a truthful, consistent, and versatile identity system.
Voice & Messaging
The power of your copy is equal to that of your brand’s aesthetics. How you speak and communicate with your audience should all be based around your brand’s personality. It should embody your core values, resulting in a strong and distinct voice with clear intention behind it.
System & Guidelines
Our guidelines are set up to help your internal teams to continue creating consistent brand outputs. Powerful branding should thrive within restrictions, keeping it sharp and to the point at all times. We explain how to use typography, color, iconography, imagery, tone of voice, and more.
Marketing Collateral
Where do people interact with your brand? Are they active on social media, do they visit events, or are they mainly active on your website? Your brand's voice should be accessible across a range of different platforms, from digital and print, to campaigns and environments. Continue to grow your brand by understanding the spaces your customers inhabit.
Retail & Event Design
Brands are an experience. In addition to the main deliverables such as a logo or website, we can also help you to communicate your brand in the real world. We’re capable of creating brand experiences in retail spaces and exhibitions through various formats such as way-finding, interior design, display, signage and more.
Asset Management
Brands with a multitude of touchpoints often lose track of their many assets. To avoid confusion, we provide custom-built asset management systems that create organized inventories of all your assets. It’s easy to keep adding to it, and allows multiple people to manage and download resources at once. We help you to stay in control of your brand.
Campaign Development
Individual campaigns are an important part of a brand’s ecosystem. We can help ensure these short-term projects stay consistent with the main brand while simultaneously creating something unique and exciting which encourages fresh engagement. We aim to honor the connection to the main brand and personality, which results in short and long term gain for the company.
Three people around the table sketching

Our process

Our 5-stage process is a flexible method for addressing today's challenges

We merge strategy and creativity to build consistent and purposeful relationships between brands and their audience. Our method is flexible and constantly evolving, helping us stay most effective in today's quickly changing world.

00
Initiate
Whether you’re already facing a problem, or want to future-proof your company against the problems of tomorrow, we’re here to help. Is your product adding value to the life of your user? Or are you trying to create a better future for your business?
01
Discover & Understand
Here we map out your problem and get to know your company. We explore and observe to gain insight into your process, revealing key opportunities for improvement. We start to create a plan together with you and figure out how we can start building toward a more sustainable future for your company.
02
Strategy & Vision
Now we start to look for patterns and opportunity in the research we’ve gathered so far, and begin to translate this into a viable plan for the project. A solid strategy not only saves time, but can also help to unleash the full potential of a brand.
03
Exploration & Design
Contrary to the order, we almost always start a project with sketches, and continue to iterate throughout. During this stage, we take some of our sketches and start to give them real shape and definition.
04
Implementation & Production
This stage elevates our designs and prototypes into tangible products. We put websites live, send designs off to printers, or wrap your new brand up in a style guide.
05
Improvement & Impact
Once you’ve launched your new product or brand, we closely monitor it to ensure it fits all the needs and requirements of the end-users, and fulfills the original goals we set out to achieve. We keep your product safeguarded through monthly backups and tight brand guidelines, giving you the best possible recipe for success. We track progress on our sites through analytics and continue to gain insight into the end-users.
Our workflows

We offer many different workflows that fit your company’s setup or best tackles your project.

More information about our branding & identity services?
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