• Hooghiemstraplein 15
  • 3514 AX, Utrecht
  • The Netherlands

Telling stories, envisioning the bigger picture.

Client: Aperçu Apparel
Type: Branding, Campaign, Webdesign, Product Design
Year: 2013 - Ongoing

Aperçu Apparel tells stories that have to be shared. As their visual communication partner we’ve helped them clarify goals and set a distinctive visual course.

Every item they produce carries a piece of their philosophy, translated into an illustration. Their stories are printed on t-shirts, sweaters and other apparel. Along the years we’ve created everything from the identity, e-commerce, social media campaigns and illustrations.


The name is derived from the word 'essence', which means Aperçu in French. Every piece of apparel hosts both a story in text and an illustration that amplifies the words. Giving (visual) stories a place in modern day streetwear.

From stationary to identity and flyers to illustrations.

The challenge here was to envision and realise a cohesive brand image.


Aperçu Apparel has grown rapidly since its beginning. The shirts are available in numerous 'streetwear' shops in and around Utrecht, Amsterdam and Rotterdam. Also, there is an e-commerce webshop, available here.


The custom tags in the t-shirts range per t-shirt color.

All stationary show graphics and patterns previously used in the apparel. Bridging the visual language.


All products from Aperçu Apparel proudly carry the Fair Wear seal of approval. Fair Wear is a non-profit organisation that aims to improve working conditions in the fashion industry. The quality of a shirt is important, build from sustainable materials like bio-cotton. Putting the environment first.


Photography by Anouk van Kalmthout.

The following services were provided: Strategy, Positioning, Campaign, Identity Design, Illustrations, Creative Direction and E-Commerce.

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