Launch is the new title for the graduation show of AKV|St.Joost. The concept for the 2016 edition is built on two simple words – This is. We focussed the campaign around two main characteristics that the students encounter during the show – honesty and relevancy.
The show creates an open environment in which the students and their work are the main focus, and a place where their voices can be heard.
Breda — ‘s Hertogenbosch
The visual style mirrors the two main characteristics. We presented ‘honesty’ through minimalistic ‘unbranded’ design that’s completely set in black and white. And ‘relevancy’ through the tagline – ‘This is…’.
We worked on a variety of visual elements, all adding up to one outcome; a hugely successful grad show.